Ehaus was recently approached by the prestigious National Academy of Writing (NAW) with a view to refreshing the Academy’s online image.
NAW offers writers the same quality of training that is available to actors at RADA and musicians at the Royal College of Music.
“The National Academy of Writing runs creative writing courses in London, and our web presence needed refreshing to reflect new ventures around the country and the development of our unique masterclass,” says NAW Director, Richard Beard.
The non-profit organization works with writers such as AL Kennedy, Sara Wheeler, Iain Banks, Jane Harris, and David Almond, all of whom contribute their knowledge of craft and the industry to emerging writers who benefit from masterclasses and workshops.
“What an exciting job and what a great opportunity!” thought Matthew Pollock, Managing Director of Ehaus, when he received the request. “Building a web-site for such a prestigious organisation is an honour,” continues Matthew, “it’s also a bit scary! The National Academy of Writing works with some of today’s foremost novelists and although we like to think that at Ehaus we have style, talent and attention to detail, here there is no room for error.”
“Once our former website started looking old it stopped doing the job it was designed for. It became clear that websites should come with a sell-by date - they’re perishable goods.” comments Richard. “The re-modelling of the website by Ehaus now provides a welcoming point of access that reflects the proficiency of the Academy and the high standards for which we aim.”
Sites that are in keeping with a client’s public image and function are fundamental to Ehaus’ philosophy but so are sites that embody simplicity: simplicity across the board – build, maintenance and use. But keeping things simple isn’t simply achieved; it takes experience, planning and patience.
“As important as the glossier, more professional look of the site, is the significant improvement behind the scenes,” adds Richard. “Editing the Ehaus pages is a smooth operation, and new features are easy to review in draft form. The Ehaus design has also given us the confidence to include video and audio links alongside text and images.”
“At Ehaus we like to think that our clients not only get what they want but also the opportunity to expand their horizons regarding the possibilities the Internet can offer,” adds Matthew.
“Our new site fits hand in glove with the Academy’s aims,” says Richard. “It introduces aspiring writers to the innovative teaching and learning techniques that practising novelists bring to The National Academy. We feel equipped for the future, at least until the next sell-by date.”
Find out more about the National Academy of Writing and the see the new Ehaus built website at www.thenationalacademyofwriting.org.uk