Ehaus Introduces Intelligent Searching

10 Feb 2010 Posted in

'Needle in a haystack', it's a phrase you've undoubtedly heard many times before and one that can all too frequently be applied to performing product searches on the web. Optimising the relevance of products presented to customers is something Ehaus is committed to continually improving.

 

Over the last 20 years the world wide web has grown enormously. From beginnings as a simple hypertext system for research labs to an ubiquitous information system including virtually all human knowledge. In theory this may sound great, but in practice it is sometimes hard to find the information we really want.

Having a great looking website is obviously important, but ensuring that your customers get the information they want is absolutely essential, forcing them to sift through long lists of information can lead to frustration and lost sales. At Ehaus we understand the importance of making your product catalogue easy to search and browse, how we distill and make sense of so much information is paramount to our success.

As part of our commitment to developing our services we have recently improved our search software to include more innovative and intelligent ways to search data.

We've also teamed up with Baynote (www.baynote.com) enabling you to automatically display personalized recommendations of similar products and popular products, to website visitors by tapping the wisdom of their invisible crowd of shoppers on the website.

Key features

• Intelligent text interpretation
  • Type mismatches: searching for "nintndo" > "Did you mean nintendo?"
  • Variations of words (e.g. singular & plurals) can be included in search results
• Product relevance optimisation
  • Optimise the number and relevance of products presented from any search
  • Provides the best matches from any of the search terms submitted
  • Results are naturally sorted according to the frequency and proximity of the matching search terms
• Faceted Searching
  • Top-level subjects can be dynamically broken down into sub-groupings
  • Searches can be filtered by relevant options
  • Refine searches to pinpoint specific products
• Personalized recommendations using Baynote's industry-leading recommendation engine
  • Recommendations of similar products
  • Recommendations of popular products
  • Recommend complementary products and content